Advanced technologies and efficient processes delivering superior outcomes for our clients.

Integrated Cross Channel Direct Marketing

Integrating the power of print & electronic media into one workflow

The definition of mail is changing and so are customer demands. Customers want to receive communications in the manner that suits them.

The market demand for high value personalised marketing services including print, Web, email, mobile and other new media is fast growing. IMS leads in Integrated Cross Channel Direct Marketing (ICCDM) with solutions that allow you to connect to your customers, one to one, physically or digitally.

Rather than manage silos of data and individualised communication channels, our ICCDM is truly integrated.

    •   Deploy cross media campaigns with dynamic Web pages, Response URLs, personalised emails, mobile          communications as well as the printed channel - all driven from a single database with one set of business          rules.
    •   Use the live campaign analytics capability to adjust the campaign "on the fly" again using multiple          channels.
    •   Talk with your customers, not at them with interactive Web based response management.

Powered by the XMpie integrated cross channel solution and iGen 4 print capability, IMS ICCDM bridges the gap between print and the electronic media.

IMS Cross Channel