Advanced technologies and efficient processes delivering superior outcomes for our clients.

Trans-promotional Mail

Turn bills into integrated campaign messages

Rising economic and competitive pressures have forced many enterprises to look at how they can transform transactional documents, such as statements and invoices, into marketing tools with a high ROI through the addition of highly personalised, promotional messages.

This emerging type of document production represents the convergence of a myriad of processes and technologies. Best practices from data management through to mail production are critical for successful Trans Promo production.

IMS can assist in developing a trans-promo solution through our IT and data management, digital asset (image) management, digital printing and mail processing systems.

Our advance print file management capability means that we can usually work with your existing data streams. This may avoid the need to invest in IT redevelopment at your end to take advantage of trans-promotional opportunities.